The Proof Sheet
Notes from the bench — what we got wrong, what we keep re-learning, and the things we look at when we are not working.
- 2026.07.22PracticeNell Braithwaite
The Brief Is Never the Brief
Every project we have ever taken on arrived described as one problem and turned out to be a different one. Here is how we now go looking for the second problem on purpose.
- 2026.06.04PracticeWes Okonkwo
Estimating in the Dark
How a four-person studio prices work it does not yet understand, and what happened when we stopped pretending the first number was a real number.
- 2026.04.17CraftTomás Reguera
The Grid You Inherited
Most grids in circulation are twelve columns because a CSS framework in 2011 said so. Here is a case for deriving the grid from the content instead, and what it costs to do that.
- 2026.03.02CraftNell Braithwaite
Ink Behaves
Two years of overprinting taught us that colour on paper is a physical event, and that no screen preview will ever tell you what a third colour is going to look like.
- 2025.12.11Field NotesTomás Reguera
Three Days in a Bindery
We spent three days downstairs at Marrow & Pike watching books get made, and came back with a list of things we had been specifying wrong for years.
- 2025.10.28Field NotesAiko Serizawa
Reading the Airport
A delayed connection, four hours, and a notebook. What a terminal's signage gets right, what it gets wrong, and why the difference is almost never typographic.
- 2026.07.22PracticeNell Braithwaite
The Brief Is Never the Brief
Every project we have ever taken on arrived described as one problem and turned out to be a different one. Here is how we now go looking for the second problem on purpose.
- 2026.06.04PracticeWes Okonkwo
Estimating in the Dark
How a four-person studio prices work it does not yet understand, and what happened when we stopped pretending the first number was a real number.
- 2026.04.17CraftTomás Reguera
The Grid You Inherited
Most grids in circulation are twelve columns because a CSS framework in 2011 said so. Here is a case for deriving the grid from the content instead, and what it costs to do that.
- 2026.03.02CraftNell Braithwaite
Ink Behaves
Two years of overprinting taught us that colour on paper is a physical event, and that no screen preview will ever tell you what a third colour is going to look like.
- 2025.12.11Field NotesTomás Reguera
Three Days in a Bindery
We spent three days downstairs at Marrow & Pike watching books get made, and came back with a list of things we had been specifying wrong for years.
- 2025.10.28Field NotesAiko Serizawa
Reading the Airport
A delayed connection, four hours, and a notebook. What a terminal's signage gets right, what it gets wrong, and why the difference is almost never typographic.